Evidence-Based Relationship Equity Coaching for High-Achieving Couples

You Didn’t Sign Up to Do Everything. Stop the Pattern Before It Calcifies.

Stop the invisible labor pattern before it defines your partnership — whether you’re planning a wedding, navigating new parenthood, or watching your ambitions quietly shrink to make room for the relationship — without ignoring your gut feeling that something is off, without compromising your career or identity to “make it work,” and without years of therapy.

Partnership Coaching for Life’s Pivotal Moments...

#1

You’re Planning Your Wedding

You chose your partner because they said all the right things. And yet you’re managing the vendors, both families, the timeline, and the emotional weight of all of it — while they “help when asked.” If this is what partnership looks like before the wedding, you already know what it predicts. As both your coach and your officiant, I help you stop the pattern now and build the foundation for a marriage where you don’t have to shrink. 

#2

You’re Expecting or New Parents

You swore you’d be different. But since the baby arrived — or even before — the invisible labor has landed almost entirely on you. You’re the default parent, the default house manager, the one who knows when the medicine needs to be restocked. You can’t articulate it without sounding ungrateful. But you feel it every single day. I help you name what’s happening and build real systems to change it — before resentment does the work instead.

#3

You're High Achievers

You can see exactly where this is going. You’ve watched every couple you admire — brilliant, feminist, politically conscious people who swore they’d build something different — slide quietly into the default. One partner absorbs the invisible work. The other doesn’t notice. Neither of them chose it.

You are not doing that.

Your partner says the right things. You believe them. The problem is that good intentions don’t survive structural pressure without structural support — and no one has ever given either of you a method for building structural support together. That’s what this coaching does.

Queer couple
The Tend Task Approach to Partnership Equity

Not therapy. Not surface-level advice that asks about your “conflict style” and calls it preparation. Evidence-based coaching that gets to the root of what actually creates inequality:

What our couples are saying

Custom Coaching - Reset and Rebuild Intensive

M & S

“Thanks to Felicia’s guidance, my partner and I now feel like we’re back on the right track… I couldn’t be happier with the decision to work with Felicia, and I highly recommend her to other couples seeking support.”

Custom Coaching - The Growth Accelerator

L

“I didn’t believe in the coaching industry, but working with Felicia absolutely transformed my relationship and my life. I could never thank her enough in our work.”
Custom Coaching - Power Tune-Up

J

“Words can not express how grateful I am to have met Felicia! Working with her has been an absolute blessing in my life and relationship.”
The TEND Technique

B & T

“Tend Task coaching was the perfect thing for our family to help relieve my mental load.”
The TEND Technique

H & A

My coaching experience with Felicia completely revolutionized communication in my marriage.”

Custom Coaching - Power Tune-Up

S

Felicia is the absolute best asset to have in your corner. She is deeply in tune with her own values and visions and helps clients find their own as well.”

Did you know?

The Reality of Modern Partnerships

77%

77% of millennials say they believe that men and women should be equal in both the public sphere of work and the private sphere of home.

70%

70% of couples experience a “precipitous” drop in relationship satisfaction after birth

62.8%

62.8% of adults say sharing household chores is very important to marital success.

Relationship Insights
Stay inspired with our latest tips and insights on managing life, home, and everything in between.
Gender socialization explains why equality-minded couples end up in traditional roles. Learn why tools like Fair Play aren't enough and what actually works.
Wedding planning stress is real, but it's not what you think. Research shows even equality-minded couples fall into gendered patterns. Here's what to do differently.
Discover how to build an equal marriage despite systemic inequality. Learn about weaponized incompetence, mental load, and why 70% of divorces are initiated by women seeking true partnership equality.

Ready to Start Your Journey?

Believing in equality and building it are two different things. Let’s build it together.