Supporting Women Where They Are.

We’re building a platform of support where parents can track, value, and share the unpaid work they do each day to care for their families.

We See How Hard You Work

Caring for our families and communities is beautiful, rewarding work. We know because we’re moms, too. We’ve cared for our families while working, and we’ve cared for our families as stay at home moms. None of it is easy, and when we’re overwhelmed, we’re told our problems are our fault and we need self-improvement, rather than acknowledging a system that undervalues our work.

You cannot value what you do not measure, so we built Tend – a mobile app that offers women a unique solution to track and value their invisible work. Mothers and other caregivers can see at a glance how much time they actually spend on caregiving tasks, as well as the economic value of their work. Let’s come together to revolutionize the way society sees this work!

Let’s Talk About Caregiving

What is caregiving?
Caregiving is life-giving.
Caregiving is underappreciated.
Why does all of this matter?

Keeping Track Of It All

Whether you stay home full time with your children, or work outside of the home, we know your days and nights are filled with endless tasks.

Our Blog

Family ties, cakes and booze, smart women, technology wins (and losses), books, TV, podcasts…we talk about it all.

The New Politics of Household Labor

The New Politics of Household Labor

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April 4, 2021

Treat Yo Self to Some Knowledge

Treat Yo Self to Some Knowledge

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February 2, 2021

Top 5 Ways Moms Spent 2020

Top 5 Ways Moms Spent 2020

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January 17, 2021

Tend App on iPhone

Lighten Your Mental Load

Download Tend: Task Manager & Journal to keep track of the invisible work you do each day.

Tend Reviews

You legit made my dream app. Thank you so much. There isn’t enough words to tell you how thankful I am, and how it takes some stress off my plate.

I have it and I lovveeee it! Everything I was looking for in a to-do app!

It requires very little processing energy on my part to use, I don’t wind up with decision fatigue or hung up on how to word things.

I love the feeling of recording things I’ve completed – Ta-Das, not To-Dos!

Love that I don’t need to type everything! Choosing tasks is a piece of cake!