Entries by Felicia

My Work Has Value

Mother’s Day is a lovely day of burnt toast and odd smelling bath salts (which we adore). But what about giving yourself a gift this year? During the week before Mother’s Day, use the Tend app to keep track of everything you do to care for yourself, your family, your pets, your home (you get […]

Mindfulness for Moms in the New Year

2020 was filled with heartache and uncertainty. It was hard for everyone, but it’s really taken a toll on mothers. We’re here to propose some mindfulness for moms in the new year. Women have been forced out of the workforce at four times the rate of men, with an estimated cost of $64.5 billion a […]

Hello Bello Labor Day Giveaway

It’s Labor Day, a holiday to celebrate the labor movement in the US — a day to highlight the social and economic accomplishments of workers and the prosperity and well-being they bring to our country. Do you know who deserves to be celebrated on this day? Mothers and caregivers. Whether you get paid for your […]

Easing the Mental Load with Tend

We’ve been relatively quiet about Tend over the last few months. The COVID-19 pandemic has upended our lives and our homes. The idea of “time” has taken on an entirely new meaning. Ambiguous stay at home orders combined with re-opening plans keep us wondering what is safe for our families. The mental load of motherhood […]

Caregiving During Quarantine

Our world has been upended. Navigating empty store shelves, parsing quarantine orders, figuring out how to homeschool without ruining my children’s already shaky attachment to learning…We’re all trying to figure out our new lives and how to safely care for our loved ones. One thing is clear, our work as caregivers and mothers has never […]

Tend Early Adopter Program

It’s been three weeks since Tend made its debut on the App Store and Google Play, and it has been an absolute dream to see women using the app in the way we envisioned. What’s even more exciting is to get feedback on new and different ways women are using the app and the incredible […]

It’s Here! Tend is Finally Here!

It’s been just over two years since Aileen and I sat in the cafe at the Getty Villa and fleshed out our concept for a mobile app that helps women to give value to the work they do each day for their loved ones. Today we are thrilled to announce that the first version of […]

The Double Shift

You all know how I feel about podcasts. I love them so much, and I’m always searching for new and exciting additions to my feed. But every once in a while, a podcast comes along that is so good, you know you’re going to devour it the second it hits your feed. The Double Shift […]

Forget “Having it All”

If you’re a woman who uses the internet, you’ve likely seen the quote that mothers are expected “to work as though they don’t have kids and parent as if they don’t have jobs.” If you’re like me, when this popped up in your feed, you hit like then scrolled through the comments to see responses […]

Tending the Home Fires Facebook Group

Taking care of people is hard. It can be deeply rewarding, but let’s face it, it’s also really, really hard. Whether it’s children, elderly parents, sick spouses, special needs family members, or even ourselves, taking care of human beings requires a tremendous amount of energy. And yet for mothers and other caregivers, we do it […]