FOR THE WOMAN WHO HAS EVERYTHING SHE WAS TOLD TO WANT AND NO TIME TO WANT ANYTHING ELSE.
Equal Ground for Life
Get your own life back: your time, your body, your ambition.
— without blowing up your life, feeling guilty, or waiting for a single man to change first.
Thirty minutes with me. You’ll leave with a clearer read on your own life than you’ve had in a long time.
You know exactly what you would do with your life if it were yours again.
There’s the passion project you started but haven’t touched for months, or the degree that’s taking three times longer than it should, or the trip you have priced out multiple times. You keep trying, but every time you take a step forward, someone else’s needs get in the way.
You did everything right to get here. You took your education seriously and you built the career. Then, without a conversation and without ever agreeing to it, you became the one who remembers every single thing, every single time.
Now you feel guilty when you rest and guilty when you don’t. You run the 11 PM review of what got done and what still has to get done, and each year you take up a little less room in your own life.
“Working with Felicia absolutely changed my relationship and my life.”
You don't have a boundaries problem. You have a conditioning problem.
You have tried setting the boundaries your therapist told you to set til you’re blue in the face. You tried the chore chart, the books, the therapy, and the assertiveness training, and every one of them asked you to set stronger boundaries.
If that were going to work, it would have worked by now.
Somewhere early in your childhood, you learned exactly what a good woman does and what she endures without complaint. That lesson has been running more of your adult life than you ever realized, not just at home, but in all areas of your life.
Naming a pattern and dismantling it are two entirely different jobs, and no one ever handed you a method for dismantling it until now.
Welcome to Equal Ground for Life.
- At work: You have no problem eminding the room that the brilliant idea Greg just repeated was yours and you do it with grace and without a tremble in your voice.
- At the doctor's office: you know exactly how to talk to the doctor to get the test you need instead of the same useless advice that you've heard a million times before.
- In your family: you calmly remind the family that your brother is a project manager and is even better equipped than you are to manage your mother's upcoming surgery.
- As a mother: you put down the need to be the resident expert on everyone, without sacrificing the care and well being of your children.
- In your body: you let go of unrealistic beauty standards and embrace your body exactly as it is right now, so that you stop punishing her and start giving her the care she deserves.
- In your desire: you take back your desire and explore what that looks like without waiting for permission from anyone else.
- With yourself: you re-engage with your intuition and remember just how wise and clever you are without the patriarchy demanding that you question your every thought.
I built this for you.
I’m Felicia Kashevaroff, a feminist liberation coach and the founder of TendTask. I have a master’s in relationship education and gender equity, plus a graduate-level, evidence-based coaching credential.
For years, I ran my coaching the way this whole industry still runs it: get him in the room, get him on board, and then your life changes. I built entire programs on that assumption, and I watched what it did to the women inside them. They arrived ready. Then they spent the year managing his readiness instead of building their own lives, and most of them were still waiting for him when we finished.
So I took it apart and rebuilt it around one person: you.
I have already made the expensive mistake of betting a woman’s life on a man’s participation, and I am never doing it again. You walk out of this year with your time, your body, and your ambition back in your own hands, whether or not any man in your life ever catches up.
TESTIMONIALS
“The perfect thing to help relieve my mental load. Felicia helped me get to the root of why this kept happening.”
“Felicia’s coaching strategy is for you to develop your own path with full ownership so you have the tools for long-term sustainability. Having Felicia on your team is not a luxury. It’s a must.”
“Felicia! You are a godsend. You go on my list of people who have saved my life. Thank you so much for your brilliance and insight.”
Who this is for.
- You're good at everything you do and somehow ended up doing everything.
- You can name the thing that has been sitting stagnant: the business, the degree, the book, the move.
- You've read the books and said the word patriarchy out loud, and your week still belongs to everyone else.
- You're married, divorced, remarried, or dating, and you see the same pattern in every room you walk into.
- You are done waiting for anyone else to change first.
This is not marriage counseling, and it is not a better way to fix your husband. This work has nothing to do with him. It is entirely about you, and whether you stay in your marriage or leave isn’t the important part. You are.
A few things you're probably wondering
What happens on the call?
We meet for thirty minutes and talk through how this shows up in your specific life. We determine whether this is the right fit for you, and there is no pressure. If it’s not right for you, at least you’ll walk away knowing.
Do I have to leave my marriage, or get my husband on board?
No. You do not need any man’s permission, and his agreement is not a condition for you to begin. You might leave, you might stay and rebuild the whole relationship from scratch, and you might not be married at all. Every outcome requires the same starting point, which is you on solid ground.
I don't have time. How much does this take?
The program is two hours a month, with time in between for the work to integrate and support when you need it. Right now, you spend hours a week running the 11 PM review and rebuilding the plan when something goes awry. This replaces that job, and it gives you time back that belongs exclusively to you.
Shouldn't I be able to fix this myself?
You pride yourself on being able to fix hard problems, and you are good at it. You have been trying at this one for years, and it hasn’t moved. That is not a failure on your end. This conditioning was installed before you could consent to it and built to be undetectable, which means willpower doesn’t work on it.
What does it cost?
The program costs $12,000, with payment plan options of 2 or 3 monthly payments. Many clients get results far beyond extra hours in their day, although that is an outcome. They reignite their passions, remember who they are and who they want to be. They put themselves out there for that promotion, write the book, and take the trip. But most of all, they rediscover what it means to have peace of mind again, to trust themselves, and you can’t put a price on that.
This is the final cohort of 2026, and I want you in that room.
You want an afternoon that belongs to you and nobody else, that you don’t have to explain, earn, or feel guilty about taking. A year from now, the passion project you haven’t touched in months can be a priority, instead of a source of silent disappointment.
Doors close Friday, November 20th. There is room for ten women, and we start the moment you say yes.
A year of waiting is a real price, and you’re the one who pays it.
If you don’t need a call because you already know this is for you, enroll here. →