From ‘I Do’ to ‘Let’s Do This!’:

Plan Your Life With as Much Passion as You Plan Your Wedding

The TEND Technique:

Your 12-Week Guide to a Thriving Equal Partnership

Are you engaged, newly married, or at the beginning of a committed partnership that you know will last a lifetime?

Welcome to the TEND Technique, a program for busy, modern couples who want to build an equal and fulfilling partnership from the start.

Discover how to:

  • Define the life you want to create together
  • Set goals as a team and achieve them with confidence
  • Build strategies to cultivate a balanced partnership
Couple holding fingers walking- Tend Task

Imagine the future — 5, 10, or 20 years from now. When you get together with friends, many of them spend the whole evening complaining about their partners. They’ve lost the spark, they can’t agree on anything, and some of them are on the verge of divorce.

But not you. You and your partner are just as in love as you were on your wedding day. You planned the life you wanted, and you’ve built it. That vision kept you focused and functioning as a team, even through the hard stuff that life threw your way.

You and your partner share responsibilities seamlessly, support each other's dreams, and share life's joys and challenges equally. Your home is a place of love, understanding, and teamwork, where both of you contribute to creating a happy life together.

This balance extends through every part of your daily life, from making breakfast to deciding on household chores and supporting each other's careers. Your relationship is a true partnership, where both of you feel heard, valued, and loved.

In fact, you’re more than just partners. You’re best friends. You’re truly connected, and because of that, the flame of passion burns brighter than ever before.

That future can be your reality with the TEND Technique, guiding you to a partnership where both of you are committed to building a happy and balanced life together.

Couple Showing Passion- Tend Task

Hi, I’m Felicia

I’m Felicia Kashevaroff, a relationship equity coach and the founder of Tend Task, where we combine technology with relationship coaching to create a future where couples “Tend” to each other rather than focus all of their energy on the “Tasks” that life throws our way. In other words, I help couples to build mutually beneficial, balanced, joyful relationships.

I started my journey studying sociology, where I began to consider how larger social systems impact our everyday lives. But despite my education, I was unprepared for the impact of marriage and motherhood on my life.

Without realizing it was happening, I found myself in an unbalanced relationship. I thought I was marrying someone who wanted an equal partnership — and he did, too. But when we had children, we quickly fell into ‘traditional’ gender roles. Once that happened, we couldn’t find our way out, and it destroyed our marriage. The trauma of my divorce catalyzed me to find a better way to save young couples from my heartache and to help couples do better earlier.

I'm an ICF-certified coach, and I’m trained in a number of modalities, including the Gottman method, Organization and Relationships Systems Coaching (ORSC), small group facilitation, and conflict resolution — but most of all, I’m committed to helping you and your partner build the equal partnership of your dreams.

Felicia Kashevaroff
Tend Task on Screens-phone-app-tabs
The TEND Technique allows you to channel the excitement of your early relationship into the foundation for a beautiful, balanced life together. Avoid the pitfalls of anger, resentment, and an unequal division of labor. Instead, set yourselves up for success by laying the groundwork for an equitable, harmonious household.

Here’s how:


Each week, you’ll have access to concise, compelling relationship insights. These videos will be 3-5 min in length and will provide you with the necessary skills and knowledge to bring you closer to your relationship goals. These recordings will become your go-to resource in crafting an equal partnership.


At the end of each video, you’ll be presented with a Weekly Exercise designed to challenge and expand your partnership's dynamics. Each worksheet offers an incremental step toward a more balanced, connected, and intimate relationship.


During this 45-minute session we’ll review your worksheets, address any challenges that come up and work towards incremental solutions that fit your relationship. These sessions will help you move past the same old arguments, instead celebrating your progress toward a balanced partnership.

Shared Vision (3)


Deconstructing Family and Cultural Norms

Using critical examination and reevaluation, you’ll peel away the layers of outdated norms that may be stifling your relationship's growth. Imagine the freedom and closeness you'll achieve when your approaching life from YOUR vision, not the ones that were forced on you.

Module 2 Elevate - Tend Task


Mastering Healthy Communication

Transform misunderstanding into understanding. Evidence-based communication techniques turn every conversation into an opportunity for intimacy and trust, laying the path for a relationship where both partners feel heard and validated.

Module 3 Nurture - Tend Task


Become an Unstoppable Team

Forge a shared vision with your partner, and harness practical strategies for equitable day-to-day living. Experience the joy and efficiency of a truly synchronized partnership where both dreams and dishes are shared equally.

Module 4: Deepen- Tend Task


Enhance Your Connection

Dive deeper into each other's worlds and experience the exhilarating bond that comes from true partnership and equality. Celebrate your relationship's victories together, fueling the joy that comes with a balanced and loving connection.

Brittany & Tyler- Tend Task

"Felicia was the absolute best at helping us to get to the root of our arguments and turning them into action to help our family function better. Our communication has improved so much, and I can let go of worrying about every little detail, knowing it will be handled."

Brittany & Tyler

Testimonial Image of Rachel & Sherman

"Felicia helped us figure out the deeper stuff that motivates and drives our conflicts, miscommunications, or lack of. She could explain what she was seeing to each of us in ways we could understand, and helped us learn to STOP in our tracks and choose differently to produce a different outcome — understanding instead of anger, intimacy instead of distance, connection instead of separation."

Rachel & Sherman


Access to our Mobile App

Tend Task: Household Organizer
Transform the mundane task of household management into seamless collaboration. With customized lists, detailed tasks, and a built in time-tracker, enjoy a partnership based on mutual respect and equity.

Phone Mock Up Tend Task App

Shared Values Workshop
Living according to your core values is the first step to a life of meaning and authenticity, by understanding your partner’s values and how they align with your own, you have the opportunity to discover the motivation for lasting change. This workshop will walk you through a simple exercise that will set the foundation for the rest of your shared lives together.

Couple hugging overlooking the mountains

A Special Gift

We’re all about celebrating your wins. Once you’ve completed the course, you and your partner will get to select a gift that will deepen your connection and intimacy.





If you’re not completely satisfied with your experience in The TEND Technique coaching program, you may request a refund for unused coaching time. While I encourage you and your partner to complete the program in full to see the best results, I understand that this program might not be the right fit for you. If that's the case, I want you to allocate your time and resources toward another solution that will better serve you and your relationship. Refund requests can be sent to

See course Terms & Conditions for full details.